For Immediate Release:
Contact: Stephen Bartell
October, 2004
800-595-9592

CLEAR CONSCIENCE, LLC INTRODUCES NEW CRUELTY-FREE, NON-IRRADIATED, "NO-RUB" MULTI-PURPOSE SOLUTION FOR SOFT CONTACT LENSES

ARLINGTON, VA - Clear Conscience, LLC, the company that introduced the first cruelty-free, environmentally safe and FDA approved contact lens solutions to the Natural Product industry has now introduced the first cruelty-free, non-irradiated and FDA approved "No-Rub" Multi-Purpose Solution for cleaning, disinfecting, rinsing and storing soft (hydrophilic) contact lenses.

"I started the business because contact lens products were the only product I needed that I couldn't find in health food stores," Stephen Bartell, Clear Conscience founder, said. A natural resources lawyer in Washington, D.C., Bartell explains that "I have always been concerned about environmental and cruelty issues, and creating Clear Conscience Contact Lens Solutions gave me a way to fill this need."

Since its introduction in the fall of 1998, Clear Conscience Contact Lens Solutions have gone on sale in almost all 50 states, including Whole Foods Markets and Wild Oats Markets, the country's two largest chains of natural product supermarkets. The contact lens solutions are also widely available through mail-order and the Internet.

"Clear Conscience is dedicated to providing the approximately 32 million Americans who wear contact lenses with products that are completely safety tested without the use of animals," Bartell said. "We want those who wear contact lenses around the world to be able to have clean, clear contact lenses and a clear conscience." In fact, Clear Conscience donates ten percent of all proceeds to environmental and animal welfare charitable organizations.

FOR MORE INFORMATION, VISIT OUR WEBSITE AT WWW.CLEARCONSCIENCE.COM OR CALL STEPHEN BARTELL AT 800-595-9592.